Revolutionizing Dutch Real Estate: The Vibrant Kickoff of MoveMatch’s Journey

About Company

The Challenge

• Attract Homeowners
• Generate Leads
• Drive High-Quality traffic
• Achieve Positive ROAS

• Collaborative Learning: We dove headfirst into understanding the client’s business operations, their ideal customer profile, and their entire product line. This ongoing process, maintained through weekly meetings (even two years later!), fostered a strong collaborative environment.
• Data-Driven Optimization: We implemented a rigorous data analysis routine to measure campaign effectiveness and identify areas for improvement. Additionally, our team maintained close monitoring of the client’s account to ensure optimal performance

The Solution

• Keyword Research & Optimization: Extensive research was conducted to identify the most relevant keywords based on search intent. Long-tail keywords like “compare real estate agents in [city]” and “best realtor for selling my house” were targeted to capture high-intent users.
• Localized Targeting: The campaigns were optimized for specific regions within the Netherlands where homeowners were actively looking for real estate agents. This geographic targeting ensured the ads reached users in key markets, such as major South Holland cities like  Rotterdam and The Hague.
• Ad Copy & Extensions: The ad copy was crafted to highlight the unique value proposition of MoveMatch—offering a quick, free, and reliable way to compare real estate agents. Ad extensions, including site links, callouts, and structured snippets, were used to provide additional information and drive more clicks.
• Landing Page Optimization: Custom landing pages were created for each ad group, tailored to specific user segments. These landing pages featured clear calls-to-action (CTAs) and emphasized user testimonials and trust factors to increase conversion rates.

The Results