Outpost Club Case Study

About Company

Outpost Club helps rent housing for digital nomads, students, and those who want to live and immerse themselves in the atmosphere of New York. It offers co-living spaces, student housing, and rooms. These are modern apartments at an affordable price. The key features are that Outpost cares about the community in its buildings and carefully selects its residents. It also guarantees the safety and comfort of the tenants.

The Challenge

While AdShpere Analytics was confident in its ability to optimize the client’s campaigns, there were initial hurdles to overcome.

Low Quality Leads
Low ROAS
Not Enough Conversions

Our team knew that a successful partnership required a deep understanding of the client’s business. We embarked on a comprehensive analysis, which included:

Collaborative Learning: We dove headfirst into understanding the client’s business operations, their ideal customer profile, and their entire product line. This ongoing process, maintained through weekly meetings (even two years later!), fostered a strong collaborative environment.
Data-Driven Optimization: We implemented a rigorous data analysis routine to measure campaign effectiveness and identify areas for improvement. Additionally, our team maintained close monitoring of the client’s account to ensure optimal performance

The Solution

Recognizing these challenges, our team implemented a multi-pronged approach to optimize the client’s Google Ads campaigns. Here’s a breakdown of the key solutions:

Revamped Campaign Structure: The original account structure was predominantly based on Search campaigns using a Single Keyword Ad Group (SKAG) approach. We have now restructured the keywords and ad groups to better align with customer intent, ensuring more precise targeting across different product categories and customer needs.
Prioritized High-Performing Channels: Budget allocation was shifted to favor Performance Max campaigns. This comprehensive solution leveraged the strengths of Smart Bidding and offered additional features across various channels (Search, Display, YouTube, etc.). Performance Max had emerged as the client’s most successful channel, driving higher sales, conversions and justifying a larger budget allocation
Added Negative Keywords: With proper negative keywords we have managed to increase leads quality and drive more relevant traffic.
Implemented Remarketing Campaigns: Our team has defined audiences and launched remarketing campaigns to reengage website users.

The Results

The results achieved through our strategic approach were nothing short of transformative. Let’s delve into the data to illustrate the significant improvements:

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Data-Driven Google Ads Unlocks 60% Boost in Conversions for NYC Real Estate Business in Just a Month

About Company

The Challenge

The Solution

The Results

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